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THE HIDDEN SEA

Online sales up by

 in Australia since launching the partnership with ReSea Project in July 2020. 

Involving customers in fighting ocean plastic pollution with a simple and tangible message.

HEAR FOR YOURSELF

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Brands vying for consumer attention should have a higher purpose, more than just wine quality and packaging. That is the belief of Australian wine brand The Hidden Sea, whose customers worldwide can make a quantifiable difference by removing the equivalent of 10 plastic bottles from the world’s oceans and rivers for every bottle of wine purchased.

Scroll your way down and experience how attaching the removal of plastic to your products increase customer engagement.

ADDED BRAND VALUE

CONSUMERS REWARD BRANDS FOR BEING PART OF OUR MOVEMENT

Overall sales have grown

with the majority coming from retail.

Website traffic is

higher than it was in 2019.

Website users up by

since 1 January, 2021

1/1

SIMPLE MESSAGE. HUGE IMPACT.

The Hidden Sea Wine is a no-nonsense premium wine company with a heritage tied to the ocean from the very beginning. The vineyards in South Australia were once covered by a vast ocean and home to a thriving marine ecosystem. Justin Moran, Co-Founder of The Hidden Sea Wine, not only sees their commitment to stop plastic from polluting our oceans and rivers as a great match with their brand story. It's also a simple and powerful message that gets some serious interest from consumers, who are can drink wine and make a difference for the oceans.

The Hidden Sea Wine have made their mission of taking action against ocean plastic central in their communication. With help from consumers, market partners, and retailers, The Hidden Sea communicates the ambitious goal of removing 1 billion plastic bottles from the world’s oceans and rivers by 2030. This has been a successful way of making consumers feel part of something bigger. 

We have more than doubled our social media followers in 10 months. 

- The Hidden Sea

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SERVICES TO LEVERAGE COMMITMENT

To support The Hidden Sea pushing their commitment to clean oceans and rivers, we've supported the services to support their communication and build transparent storytelling to give consumers the necessary certainty to back up the claim. This includes access to our Commitment Kit with visual assets, a QR code printed on the bottles enabling customers to scan and access a customized landing page with collection data, visuals and storytelling about how The Hidden Sea and their customers make a positive social and environmental impact by being part of the ReSea Movement.

Want to join the movement like The Hidden Sea?