Making a tangible difference through customer involvement.


Making a difference

Brands vying for consumer attention should have a higher purpose, more than just wine quality and packaging. That is the belief of Australian wine brand The Hidden Sea, whose customers worldwide can make a quantifiable difference by removing the equivalent of 10 plastic bottles from the world’s oceans for every bottle of wine purchased.

A brand story with an impact



We saw a threefold increase in sales, just because of that simple message.

The Hidden Sea Wine is a no-nonsense premium wine company with a heritage tied to the ocean from the very beginning. The vineyards in South Australia were once covered by a vast ocean and home to a thriving marine ecosystem. Justin Moran, Co-Founder of The Hidden Sea Wine, not only sees their commitment to remove plastic from the ocean as a great match with their brand story, it is also a strong message that meets the expectations of consumers, who can now drink wine and make a real difference to the oceans.

The Hidden Sea Wine have made their mission of taking action against ocean plastic central in their communication. With help from consumers, market partners, and retailers, The Hidden Sea Wine communicates the ambitious goal of removing 1 billion plastic bottles from the world’s oceans by 2030. This has been a successful way of making consumers feel part of something bigger. The results of going to market with the message speaks for itself: In just four months of 2020 the wine brand experienced an increase of websales going up 1500%. 



Simple and effective


To create a successful business case, ReSea Project has supported The Hidden Sea Wine in developing the marketing assets needed to communicate their commitment to remove ocean plastic. This includes a logo and text for the wine label, designing displays that help its retail stores stand out from the crowd, a website logo and story, and developing social media content. The results are clear: consumers are rewarding them for taking action. This is evident from increased sales, social media mentions, and the added value of being an environmentally focused brand.

Read more about The Hidden Sea here.

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