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ROYAL DANISH
YACHT CLUB
Sending a strong message by removing 2,500 kg of plastic from the ocean
ROYAL DANISH YACHT CLUB
A genuine interest in making a change
As an association with more than 2,000 members, ranging from individuals to large corporate memberships, and with the mission of promoting the sport of sailing in Denmark, it is important for the Royal Danish Yacht Club to state their environmental responsibility for the one thing that upholds their existence: The Ocean. Being responsible for removing 2,500 kg of plastic through ReSea Project has been a powerful statement that has generated a lot of positive publicity and attention for their overall strategic focus on sustainability activities.
See the case story here
ROYAL DANISH YACHT CLUB
A sustainable sailing club
We hope to inspire other businesses to do the same!
Royal Danish Yacht Club is an attractive and sustainable sailing club with maritime heritage from the very beginning. In its work with the UN Sustainable Development Goals, Royal Danish Yacht club has developed a new sustainability strategy focusing on being a responsible entity in its activities linked to the ocean.
Royal Danish Yacht Club wanted to go one step further and make a tangible difference to the oceans. Removing 2,500 kg of plastic from the ocean has been a powerful statement that has served as a general promotion of its sustainable initiatives.
The one thing that unites us all
For Royal Danish Yacht Club, removing plastic from the ocean in Indonesia is perfectly aligned with its environmental focus. Even though it’s far away from the sea in which they operate, we are all tied to the ocean and it’s the one thing that unites us all. With this message, Royal Danish Yacht Club has made efforts to advertise their commitment through their website and articles, but also with visuals in the harbor area, such as putting the ReSea logo on their boats used for competition.
ROYAL DANISH YACHT CLUB
Emerging opportunities
Despite being responsible for removing a huge amount of plastic from the ocean, Royal Danish Yacht Club’s commitment did not end there. As sailing is what they do, they wanted to go further. That’s why they chose to donate two boats to our fishermen in Indonesia, sending a clear message that they are committed to turning the tide. With the partnership and ongoing efforts to communicate it, Royal Danish Yacht Club hopes to create awareness of plastic pollution and inspire the many people that visit each year and business members to support the fight against ocean plastic pollution.
Read more about Royal Danish Yachtclub here.
