We operate in areas of the world that contribute most to the global problem of plastic pollution.
Think global, act local
The areas in which we operate present varying challenges and opportunities in terms of reaching our collecting and recycling goals, and meeting the standards required by our partners. Our local impact helps combat the global problem of ocean pollution.
Our aim is to scale up our operations to cleanup areas all over the world.
To meet these challenges, we seek out and employ local communities, such as fishermen who reside in coastal areas. They provide great guidance in their environmental surveillance of different areas of the sea. They are familiar with the local water conditions, making them ideal to be part of our cleanup team.
Plastic pollution in Indonesia
As the world’s second-largest contributor to ocean plastic, nearly 15% of all plastic in the ocean comes from Indonesia. Four of the country’s rivers are among the world’s 20 most polluted.
Recent economic growth in Indonesia has led to a growing middle class – and an increase in consumption and waste. The problem is made significantly worse by inadequate waste management solutions and a lack of public awareness of the damaging effects of plastic pollution. As a result, almost 20% of all plastic used in Indonesia ends up in its rivers before moving into the ocean.
That’s why we chose to make Indonesia our starting point for our ocean cleanup efforts.
In Indonesia, plastic waste is a huge problem for the country and the people living in it.
of all plastic waste in the ocean comes from Indonesia.
of the country’s rivers are among the world’s 20 most polluted.
of all plastic used in Indonesia ends up as marine debris.
Engaging local communities
In Indonesia, local communities live with plastic pollution every day, harming their health. People here are keen to make a change, but the lack of public awareness and inadequate waste handling solutions are holding them back.
We wanted to do something for our oceans but also for the people living in areas affected by plastic pollution.
It became crucial to us that the solution to turning the tide needed to go further than just collecting the plastic from the ocean. Our approach was to develop a circular solution that focused on both cleaning up ocean plastic and contributing to the circular economy. By engaging local communities in our cleanup operations, we are not only able to improve living conditions for those involved, but we can also raise awareness of better waste disposal and prevent plastic from ending up in nature.